I visited HYBE INSIGHT

HYBE Office

HYBE INSIGHT ENTRANCE

 I visited HYBE INSIGHT on January 1, 2023. HYBE is a Korean entertainment agency that BTS and ENHYPEN belong to HYBE INSIGHT is a museum in the HYBE office building.

HYBE INSIGHT has many very interesting exhibits. The first was a large display of the certificates and magazines in which BTS won major awards such as Billboard, which made me realize once again what superstars they are. 

The second was a section where visitors could listen to BTS songs, which they usually listen to as a matter of course, in a finely broken-down form. There, each part was broken down into bass, main vocals, chorus, and so on. Listening to them, I could tell that they put so much effort and thought into creating each song one by one. I could feel their love for music by the way they shared such a state of mind with us. 

Playing a rhythm game to BTS songs

the scented section of "Euphoria"

The third was the scented section of "Euphoria," a solo song by JungKook of BTS. The concept behind the song is not shared in detail with the audience, but the concept was conveyed in a way that was easy to understand even for a layman. I realized once again that the people at HYBE, who can express their view of the world even through fragrance, are people with a very rich sense of joy. At the end of the tour, I bought a bottle of Euphoria-inspired scented room spray at the merchandise counter.

All the museum staff spoke English as well as Korean, which was nice. This museum is a very interesting and fun place for KPOP geeks, and I will visit it again and again.